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Skechers lawsuit: How to get your piece of the $40-million payout - Los Angeles Times
 Los Angeles Times By Rene Lynch Skechers has agreed to pay $40 million to consumers who purchased its rocker-bottom shoes under the mistaken belief that the shoes would help give them Kim Kardashian's booty or Joe Montana's stamina. So how do you get your piece of the ... CBS News San Francisco Chronicle Washington Post (blog)  - - 

Super gaffe: FTC slams Skechers advertising - Radio & Television Business Report
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Skechers $40 million dollar settlement - wflx
 wflx More >> (WFLX)- Skechers has agreed to pay 40-million dollars to settle charges it misled customers about the health and fitness benefits of its toning sneakers. The Federal Trade Commission announced the hefty fine today. According to the FTC, ...  

District gets $70000 from Skechers settlement - Washington Post (blog)
 Washington Post (blog) By Nikita Stewart The District will get $70349 of the record $45 million that Skechers is paying to settle charges that its line of toning shoes were hyped with unsubstantiated health-related claims, including weight loss and toning muscles.  

Why Skechers ad campaign targeted women - kgw.com
 kgw.com It's no accident that Skechers targeted women with many of their commercials. “Women are one of the biggest purchasers of products for a family,” said Becky Engel, an advertising account director for Grady Britton in Portland.